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FACED with subsequent hardships that come from a 50 per cent downturn in sales, Roslyn Morgan has been forced to get creative with her business.
The owner of Gus' Coffee in Rockhampton's Stockland Shopping Centre said the idea to create a drive-thru alternative for customers came after what she described as a "challenging time".
"I was certainly wondering where our future might be headed with the decline in sales, it was a bit scary at that time," she said.
Her light bulb moment has transformed the daily operations of the store for the foreseeable future, allowing customers to text in and collect their drink and meal orders from the underground carpark nearby.
"There's this little pullover section near the escalators, all we have to do is come downstairs with their order and people are able pay contactless using eftpos." "I just thought it was a great way to avoid people having to get out of the car with everything going on and for us to pick up some more customers too." A heavy dependence on foot traffic delivers most of the store's revenue, Ms Morgan admitted, adding closures of most stores in the centre due to COVID-19 restrictions had an enormous ripple effect on her business.
"It has been really significant for us.