The BMW X6 creates a niche.

Author:Cvejic, Esther
Position::Fashion, lifestyle and entertainment - Product/service evaluation - Brief article
 
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At the upper end of the premium car market, BMW X6 delivers to an exceedingly discerning customer, the ultimate in driving excitement. BMW decided to extend the design envelope and combine two key areas of interest among its customers. BMW Coupes have always been extremely sought-after and the success of BMW xDrive and the BMW X Series vehicles prompted some serious discussion of how to combine the two strengths into one remarkable vehicle. The BMW X6 delivers low emissions and low fuel consumption figures in conjunction with impressive output and acceleration performance.

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